Quinn XCII (pronounced ninety-two) just finished his All You Can Eat Tour across the United States. On this tour he sang songs from his last couple EPs called “Breakfast” and “Lunch”. He did a phenomenal job incorporating his latest releases into his tour marketing and experience!
Dear Fellow Fangirls,
At Quinn XCII All You Can Eat Tour, or any of his tours really, you can expect a night to remember. Quinn XCII and his tours are an amazing example of tour marketing and the over fan experience.
I have been to multiple Quinn XCII shows and they never disappoint. I have been at barricade and in the back of the crowd and both times have been so much fun. I think his ability to create that vibe and experience for everyone in the crowd no matter where is a rare performance trait to have.
Other than his ability to share his vibe and star power to everyone in the crowd he is known for his crazy collabs and experiences for his fans. With his most recent releases of “Breakfast”, “Lunch” and “Dinner” he decided to announce it in a very unique way. He chose to create a fake restaurant called “Mustard Mike’s” where he played a multitude of characters that worked in the restaraunt all announcing the tracklist of his EPs.
To go along with his “restaraunt” Mustard Mike’s, Quinn XCII announced he is releasing a couple of different flavored mustards specially curated by Quinn XCII and made for his fans. The first flavor to come out was Rosemary Dijon on November 13th.
In this specific tour he had some very cool fan experiences already planned. His VIP packages were:
- Chef’s Table Experience
- Exclusive VIP Side-Stage Table Seating
- Custom Snack Box, Curated by Quinn XCII
- Exclusive Quinn XCII merch bundle with signed item
- Meet & Greet Photo with Quinn XCII
- Exclusive Pre-Show Q&A with Quinn XCII
- Early Access to Venue and Merch Shopping
- Meet the Chef
- Exclusive Quinn XCII merch bundle with signed item
- Meet & Greet Photo with Quinn XCII
- Exclusive Meet the Chef Laminate
- Early Access to Venue and Merch Shopping
- Early Bird Special
- Exclusive Quinn XCII signed merch item
- Exclusive Pre-show Q&A with Quinn XCII
- Exclusive Early Bird Special Laminate
- Early Access to Venue and Merch Shopping
Outside of the themed VIP packages he also offered themed weeks, where each tour stop was a different themed food group. He encouraged fans to come dressed up as their shows theme to be featured on his Instagram.
- Bread Week:
- San Diego, CA
- Oakland, CA
- Missoula, MT
- Boise, ID
- Veggie Week:
- Salt Lake City, UT
- Denver, CO
- Omaha, NE
- Fayetteville, AR
- Des Moines, IA
- Dairy Week:
- La Crosse, WI
- Milwaukee, WI
- Nashville, TN
- Louisville, KY
- Meat Week:
- St. Louis, MO
- Cincinnati, OH
- Toronto, ON
- Syracuse, NY
- Fruit Week:
- Huntington, NY
- Wallingford, CT
- Port Chester, NY
- Washington, DC
- Soup Week:
- Raleigh, NC
- Birmingham, AL
- Orlando, FL
- St. Petersberg, FL
Quinn XCII also partnered with Conscious Alliance and local food banks in every city on tour to help end hunger nationwide. He accepted food donations at all of the participating venues and gave a portion of his tour revenue to Conscious Alliance.
While these are all incredible ideas that make his tour the best experience for his fans, but I have a few fun marketing ideas that he could benefit from.
Mustard Mike’s X Katz’s Deli: This is a collab featuring Mustard Mike’s line of flavored mustards that you can add to Katz’s famous pastrami sandwhich. This would be a limited edition collab/pop-up event that could take place on tour when he is playing his couple of nights at Radio City Music Hall in New York City.
Quinn XCII Merch Snack Box: The Quinn XCII Merch Snack Box would be a fun way for fans to try their favorite artist’s favorite snacks.
Food Truck Tour: A Food Truck Tour is an idea for Quinn XCII to do for more social media content about his tour. In every city he stops at he would find a famous food truck, try it and rate it before the show. This could be a food truck that relates to the food week theme of the tour stops.
“Food for Thought” After the Show Debrief: This Food for Thought pop-up would be an after the show debrief similar to Gracie Abrams. These pop-ups would take place the morning after the show in every tour stop city at a local bagel shop. This is a fun way for fans to meet each other, discuss the show and get breakfast together. Each location would have a special bagel sandwhich with a nod to a Quinn XCII song or album.
Overall Quinn’s tour marketing is amazing but I think that with these marketing and fan experience ideas Quinn XCII’s tour could be even better, and offer the best experience for his fans. Hungry for more? Quinn XCII’s and his All You Can Eat Tour has got you covered!
hugs and kisses,
from a front row fangirl
From a Front Row Fangirl 
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